Tag: history

  • Why are Cannabis Consumers moving away from “Someone I know”?

    Why are Cannabis Consumers moving away from “Someone I know”?

    The Legacy to Legal Movement

    When it comes to cannabis, a whole lot has changed over the past decade. The global cannabis marketplace is finally transitioning from underground to fully regulated. 

    Legalization has created a new playing field for cannabis producers, distributors, and consumers. Cannabis regulations have effectively disrupted underground operations, opening doors for adaptable, highly-driven pre-legalization players to move from the legacy market into a regulated industry.

    So what does ‘Legacy to Legal’ mean, and why is it so important?

    The definition of ‘legacy’ is:
    something transmitted by or received from an ancestor or predecessor or from the past.

    From this fundamental definition, we can begin to understand the significance of the work done by those of us whom assumed personal risk prior to regulation. Creating products, building dispensaries, and developing business opportunities in the underground or “Legacy” market could cost you your future.

    Arguably, the success of the legal market is dependent on these legacy players entering the legal market, bringing with them the knowledge, skills, product development talents, and established networks earned through years of dedicated pre-legalization ground work.

    What makes up ‘the market’?

    The cannabis market needs diverse stakeholders to function. 
    Who are the key players and what makes each of them so important? Let’s take a look:

    Producers
    Growers, processors, and hashishins; these individuals are often considered the roots of the thriving cannabis marketplace. Ranging from individuals with hobby grows, to groups with underground operations, through to enormous agricultural farms and multinational corporations; these are the people, organizations and companies growing and developing quality cannabis products. Like the ‘No Farmers, No Food’ movement, without the producers there would simply not be a cannabis market. It’s a passion for the plant and the incentive of progress and sustainability that drives cannabis producers to continuously innovate and supply the market with new and exciting products.

    Distributors
    The next key group of players in the market are the distributors. For some, this is simply “A guy I know” and for others it’s a handful of different locations, including the newest trendy shops. Let’s not forget about the convenience of online stores and delivery services as well. Distributors are the people on the front lines of the cannabis market – connecting consumers with their favourite strains and introducing them to new products. This work has matured and evolved in recent years with regulation, transforming into a role that involves networking with industry professionals, driving sales, and championing business development initiatives for legal cannabis companies.

    Consumers
    Of course, a market wouldn’t be a market without demand. Consumer demand is a critical part of how cannabis regulations came to be. Everything producers and distributors do is ultimately for the end user. Consumer interest drives product development and supports the distributors’ ability to create new sales and supply channels, making more cannabis products available to more consumers.

    How has legalization changed ‘the market’?

    New ways to access

    Legalization revolutionized the way people buy cannabis products, and for many longtime buyers the change has been gradual. An expansive list of so-called ‘grey market’ shops and websites bridged the gap between “someone I know” and the current, regulated marketplace in Canada… While for some, it’s an entirely new consumer experience. 

    More products, easier access, better education, validated safety, available analytics, and generally more choice means consumers are the biggest winners when it comes to the legal market. No longer limited to whatever strains and products your friends have, the legal marketplace is filled with hundreds of new and novel products that regulated stores are able to stock and sell with ease. 

    A large burden of risk has been lifted in the sense of quality, safety, and criminality. It is no longer a crime to buy cannabis flower, hash and other cannabis products in Canada from regulated sources. Accountability in cannabis products has never been higher, today’s buyers can rest assured that their money isn’t funding criminal organizations, and that the products they are purchasing are produced with exceptional quality control and oversight.

    How does the ‘legal market’ and its consumers benefit from legacy players?

    From enthusiasts to professionals

    Just because cannabis was recently legalized does not mean all the producers, distributors, and consumers are new to the game.

    While some jumped eagerly into the market hoping to cash-in with the cannabis “green rush”, the inexperienced have begun to fizzle out. Now, some of those who spent years in the industry prior to legalization are adding incredible value to the regulated marketplace. How? They have the passion, drive, and experience to make significant contributions to the legal cannabis industry.

    At HashCo, our core team has over 75 years of combined legacy market experience covering everything from direct production and formulation through to marketing, branding and distribution. This wealth of participation has enabled us to create the tastes, smells, and experiences consumers demand from traditional hash products. We’ve adapted timeless, customary crafting methods from the past to incorporate modern health, safety, and quality standards. The ‘Legacy to Legal’ transition is something we’ve worked tirelessly to achieve and are very, very proud to represent.

    A common saying among Legacy participants is “Before there was a cannabis industry, there was a cannabis community.” We worked together to bolster our collective efforts. Now with regulations in place it is critical we continue collaborating and supporting the efforts of our peers. Speaking the language of cannabis and understanding what cannabis consumers want, legacy players must persist in working together to shape the new cannabis industry. 

    Regulation opened the door for passionate entrepreneurs of the cannabis world to offer their wares to a safe, legal marketplace. Legalization has created opportunities to develop formal business relationships with partners, suppliers and clients, as well as acquiring business loans, raising capital investments, securing government contracts, creating jobs, paying taxes and generating significant revenues. Canadian Cannabis companies can now trade publicly on stock markets and export cannabis products to foreign countries…

    This has been cannabis entrepreneurs’ dream for many years, and now it’s our reality.

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  • Rehashing The Past: The Story Of Hashish

    Rehashing The Past: The Story Of Hashish

    About 10 thousand years ago on the mountainous areas stretching between China and the Himalayas, various tribes were busy harvesting bountiful amounts of cannabis. They made textiles from it. They gathered its seeds for food. No one was interested in the sticky residue it produced.

    Two key events happened to transform that crop from a utility into a mind-altering substance, and then into a global phenomenon.

    Birthplaces of cannabis

    The first men (and women) on the moon

    The first event happened when cannabis resin got onto the skin of those ancient farmers. After handling cannabis for long enough, some of its oils inevitably got onto their hands, which ended up being sniffed or tasted. We’ll never know the precise moment in history when resin first connected with human senses, but minutes later, the cultivators found themselves lifting off on a smooth ride to the moon, becoming the Neil Armstrongs of newly found psychedelia. Perhaps Earth’s first hashtronauts were inspired to proclaim, “One small edible for a man, one giant high for Mankind!”, as they reached a new plane of consciousness.

    Or maybe they just took a nap.

    Whatever happened on that very first trip, the experience was an essential first chapter in the story of hashish. After all, if cannabis resin hadn’t made an impact on mankind in Asia, there would be no reason to further experiment with it and discover new methods of enjoying it.. There would be little reason to transport and trade it throughout the world, or to create the product that eventually became hash as we know it today. What was truly important was that people got high and decided they liked it. The rest is a tale of passion, science and profits.

    How does this stuff work?

    For the next few thousand years, those enlightened mountain farmers enjoyed their unrefined resin high, usually by eating it. Physicians throughout China noted its effects and began prescribing hashish for various medical conditions. Chinese herbalist, Emperor Shen Nung, recommended consuming cannabis as a remedy for rheumatism, malaria, gout, epilepsy, and more, in his texts from 2700 BC, which are still used today in Eastern medicine. In India, Hindu texts mention the smoking of hashish as part of religious services.

    Historical uses of cannabis

    In its first roughly 6,000 years, hash of various forms became popular throughout Asia and India. It had become a staple of Eastern culture, but had yet to crawl far from where it was born. Over the next two millennia, hashish would find its legs and begin spanning the known world with the development of the Silk Road – the second key event in hash’s history.

    Supply, demand… then even more demand

    Silk Road map

    In the 2nd century BC, a trade route opened connecting China to the Roman Empire and Arabia. That route – the famous Silk Road – created an exchange of goods, inventions, and ideas criss-crossing between the Eastern and Western worlds. One of the best-selling ideas was authentic Asian hashish. Once Westerners got a taste, demand for hashish quickly exploded in Greece, Africa, and Egypt. Its intoxicating effect generated a massive surge in popularity that exploded throughout the world’s empires and kingdoms. Hash had gone global..

    The early Romans took a liking to hash, spreading it across the Mediterranean regions and into Western Europe. Hashish became a part of everyday life wherever the Roman Empire ruled. Its heady smoke was used in steam baths and incense, its resins baked into desserts and served in foods, its medicinal qualities used to treat burns, tumours, and inflammation.

    Myths, mystics, and murderers

    Fakirs preparing Bhang and Ganja, 1750

    Hashish was a huge commercial success. But it took the Islamic world to give hashish its spiritual muse. Beginning in 600 AD, hash-inspired legends emerged from Persia and Arab countries, many of which were motivated by an anti-establishment sentiment that, centuries later, would help inspire the beatnik and hippie counter-culture movements.

    Hashish was featured prominently in the Arabic collection of stories, One Thousand and One Nights, a series of folk tales gathered from centuries of Egyptian, Mesopotamian, Persian, and Indian writings.

    Hash isn’t often associated with violence. A notable exception was the semi-factual Persian story from the 11th century AD about “The old man of the mountain”, Hasan ibn al-Sabbah. Ibn al-Sabbah was a self-proclaimed religious prophet who recruited men to consume large amounts of hashish and then murder his political opponents. He would invite men and women to live in his garden, ingest hashish (as well as wine and opium) and meditate. The men were then sent out in a state of drug-induced euphoria to murder people.

    While some of this tale is considered myth, ibn al-Sabbah’s murderous plots were not. His violent followers did carry out the murders of some Arab sultans and leaders of the Crusades. The killings became associated with the assailant’s hashish habits, spawning the nickname “Hashishiyans” for the intoxicated young men who committed the acts. This nickname is thought to have became the root of the term, “Assassin”.

    Hasan ibn al-Sabbah

    The widespread popularity of hashish in Persia and the Arab world is credited to the Sufis, an Islamic sect dedicated to fasting, prayer, isolation, and the denial of Earthly pleasures. A 12th century AD legend involves Haydar, a Sufi saint, who wandered out of his monastery one day to spend time in a nearby field. He found a plant dancing in the sun’s warmth and, after eating some of the raw leaves, experienced a curious uplifting sensation. 

    Haydar’s revelation was told and retold by the Sufis as they traveled throughout the Islamic world, presenting the story as a means to connect with God. The use of substances to expand consciousness has led the Sufis to be called the first hippies and Haydar an ancient Timothy Leary.

    Qutb ad-Dīn Haydar

    Hash goes west

    The last stop on the Hash World Tour was the Americas. The cannabis plant was already there, spun and smoked by the Natives long before the Europeans showed up. The early Americans found cannabis growing in their backyards, but were content to keep their relationship with it fairly platonic. They manufactured rope, clothes and paper, but remained mostly walled-off from impure thoughts of its recreational use.

    It took until the 19th century for high-class hashish to join the American party – the party invitation coming from France. In the mid-1800s, a group was formed in Paris called the Club des hashischins whose mission, as the name might suggest, was to talk about and experiment with hashish. The club included many of France’s most influential writers like Charles Baudelaire, Gustave Flaubert, and Honoré de Balzac, who interacted with many writers and scholars from New York. That international fraternity provided hash the ticket to cross the ocean and bridge the philosophical gap between the old and new world.

    Table Corner by Henri Fantin-Latour, 1872 with some Hashischin members

    The US responded to its new import with two equal and opposite reactions: “We like this”, and, “We prohibit this”. By the early 20th century, hash and its narcotic siblings found themselves in the same judicial penalty-box. In 1906 cannabis products were legally deemed poison. In the 1920s they were banned. It took nearly one hundred years of prohibitions, but in contemporary times cannabis products once again are seeing approval for medicinal use, and even more recently becoming legalized for recreational use in certain states. 

    Canada was a leader in decriminalizing medical cannabis almost 20 years ago and became one of the first countries to officially legalize it in 2018. 

    Ironically, while the Western world has become more welcoming to cannabis products, some of the earliest and best hashish producers in the East have gone in the opposite direction. China and Afghanistan, birthplaces of some of the planet’s purest hash, now treat cannabis possession as a criminal offence. 

    For now at least, the West is the place to freely enjoy the culture, the accessories, and the highs of hash. You can find cannabis-infused foods, drinks, and bath products in stores. The internet features countless DIY videos and online communities for hash-fans. But let’s take pause and remember, hash’s Western flirtation is just its latest fling on the way to the next artistic, spiritual, medicinal muse. Hash has been seducing us for millennia. No reason to believe the seduction stops in the West.

    The 10-thousand year circle

    Hashish Smokers by Gaetano Previati, 1887

    From Farmers to Emperors, cult leaders to French literary giants, all the way up to modern-day hippies and today’s enthusiasts, hashish has inspired a wildly diverse membership in its 10-thousand-year-old circle. Its early history reads like a psychologist’s notebook, with tales of mystical epiphanies, wanton hedonism, even murderous impulses – a catalogue of the Freudian id when loosened with a little ganja.

    Looking back at those early cultures, it’s easy to imagine living a daily regimen that revolves around chewing, burning, smoking, or bathing in hash. Sounds like a nice way to spend your day. While we’re grateful to the early explorers who discovered the power of cannabis resin, separated it, shared it, and lived it, we’re happy to enjoy our favourite substance in 21st-century comfort and style.

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